Archive for the ‘Marketing’ Category

Starbucks recently dropped the company name from  its logo, leaving only a green “siren” symbol. This is the fourth logo in 40 years. My opinion? I loved the old logo. It’s one of the most recognizable logos in the world. On the other hand, Nike removed its name, leaving only a swoosh as its logo – and […]


I would like to make an addendum to my last blog post “Exposing My Dirty Little Secret.” I’ve received comments from friends that the Dirty Laundry Vineyard is definitely a must-see (or rather, a must-taste) in the Okanagan Valley. But now that it’s winter, make sure to check the business hours before you go. You […]


Okay, here it is. My dirty little secret is that I am obsessed with “Dirty Laundry.” No, I don’t mean dirty underwear. I’m referring to this charming little vineyard that I discovered during a recent trip to the Okanagan Valley. Behind its name is an interesting story that started during the gold rush era in […]


At the risk of sounding like a heretic, I have to admit that I am a bit tired of this “social media” nonsense. If I hear the words “engage” and “tweet” one more time, I am going to get sick. So for the rest of this blog, every time I need to mention any of […]


So we’ve all probably heard about the Old Spice commercial. In case you’ve been out of the planet these past few months, here’s the clip: Now, the shirtless, extremely suave Old Spice guy is back with an encore. In what is definitely one of the most creative social media campaigns out there since Shreddies’ Diamond […]


This is a follow-up to my previous post “What the f*** is social media?” By Marta Kagan


Everybody’s talking about social media these days. So I’d like to share here an interesting slideshow by Marta Kagan, one of my social media heroes! See source here.


Avinash Kaushik of Google once tweeted, “Social Media is like teen sex. Everyone wants to do it. Nobody knows how.” If I remember correctly, I lost my virginity to social media in 2004. A university sophomore at the time, I joined a social networking site called Friendster. I was reluctant at first to have a […]


I previously released a blog post about the 5 funniest commercials on television. Here’s my second round. 5.) Yellow Pages “Plan B” See commercial here. 4.) Mercedes Benz “Beauty is Nothing without Brains” See commercial here. 3.) Science World “We can explain.” See commercial here. 2.) Mac “PC vs. Mac – Security” See commercial here. 1.) Dr. […]


Unlike most people, I actually enjoy the commercial breaks while watching my favorite TV shows. Heck, I watch the Superbowl because of the commercials. When the game comes back on, that’s when I go get my popcorn. Here’s a list of 5 of the funniest ads I’ve seen on TV. 5.) U by Kotex “Why are […]